Founded in Milan, Italy, in 1913, Prada is synonymous with cutting-edge style. Its intellectual universe combines concept, structure and image through codes that go beyond trends. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions focusing on experimentation. The brand offers men’s and women’s ready-to-wear, footwear, bags and accessories, combining contemporary, innovative and sophisticated design with the uniqueness of handcrafted products.