Bosco Outlet represents Max Mara. The brand was established in the middle of the twentieth century. Clear lines and good cut made the business. The branded style was formed then. It was rather conservative but individual, excellent for any occasion. Cashmere coat of camel color designed in 1981 has become the modern classic and the hallmarks of the brand. The brand is called in honor of its founder Achille Maramotti who used the part of his last name adding Max prefix for a better sounding.